What We Do

For over 40 years, RRC has set itself apart from other research firms with our customized approach to every client and every project. We get to know you, your market and your objectives. Then, we design a research program to meet those objectives with complete, accurate and actionable data and analysis.

A Deep Dive Into Your Research Needs

Every client is unique. At RRC, we leverage our nearly four decades of experience to design the best methodology to produce optimal results. That can be one research tool or a blend of several methods. Rather than using a standard template approach, we carefully listen to your objectives, consider the available resources and design a research program that is customized to your goals.

We extend that customized approach to the content as well as the structure of our research. Unlike some of our competitors who use a cookie-cutter approach for every client, the RRC team gets to know you, your audience and the parameters of your project. We write custom questions that get to the heart of what you need to know.

We know the tradeoffs and limitations of each research method, and we design the best combination of techniques to achieve accurate and actionable results.

We place a high value on the quality of the research, from the initial design of the project, the sample frame, the design of the questions, and the monitoring of results. Our attention to detail and extensive experience in selecting the right tools for each job are what distinguishes RRC Associates.

RRC’s Research Tools

Our approach produces data that answers your questions, but we don’t stop there. We analyze and interpret the numbers to give you the insights you need to make data-driven decisions and achieve results.

Some of our techniques include the following:

  • Intercept/face-to-face surveys
  • Online post-departure surveys
  • Apps for capturing data from people on the move
  • Net Promoter Score (NPS) rating, tracking and benchmarking
  • Open link feedback channels
  • Economic impact analysis
  • Perception/image research
  • Benchmark analysis
  • Kiosk surveys
  • Competitive analysis
  • Demographic and psychographic profiles
  • Focus groups
  • Secondary research

Deliverables & Reporting

Like our research, we customize our reporting to meet the needs of each client. We can adapt your deliverable to whatever format works best for you. Some options include:

Online Custom Dashboards

Many of our projects are ongoing over an entire season or even year-round. We can build you an interactive dashboard using Tableau software that lets you see the latest results and manipulate the data in myriad ways to meet your custom objectives.

Need to zero-in on one or two variables? Need to analyze trends over time or gauge results from a specific event? Need to compare data for locations or specific times of day from last week? We can create an online dashboard that puts you in control of what data you see and how you see it.

If you’d like a demonstration of how our interactive dashboards work or have questions about adapting your data to a dashboard format, contact us and we’d be glad to explore options with you.


Graphic of example Custom Dashboard displaying key metrics


Reports Custom to Your Needs

We also produce quarterly, monthly or weekly update reports depending on the needs of each client. These periodic reports are compiled into a final combined report to include key data points.

For more in-depth reporting, RRC creates interim and final reports that include deep dive analysis of the data along with key takeaways and strategic insights. We use graphs, images and infographics to show highlighted results and illustrate trends and findings.


For many clients, we present our findings to committees, boards, city councils and public meetings utilizing PowerPoint and Tableau to present research and key findings in a clear, concise and visual format.