This policy is effective as of September 24, 2018

RRC Associates (“RRC”) is a privacy-conscious global organization. This means that we are committed to protecting the privacy of all individuals who interact with us, whether by submitting information on our website, participating in one of our research surveys, or contributing data to one of our studies. This approach to privacy applies to all personal information received by us from our customers, whether in electronic, paper, or verbal form. It also applies to our websites and how we use the websites to collect information, how we use that information, and the choices that are available to you regarding our use of your personal information.

If you, as a website user, choose to register or submit personal information to this website or other websites that are run by RRC, you agree to the use of such data in accordance with this privacy statement. When we use the term “personal information” we mean information that identifies a particular individual, such as the individual’s name, postal address, email address, and/or telephone number. We also gather other information, such as demographic characteristics like age, education, occupation, income, or gender, which is not personally identifiable.

What Information Do We Collect from You and When?
As a user of our website, you do not have to submit any personal information in order to browse or use the website. We will collect personally identifiable information from you only where such information is specifically and voluntarily provided by you. Such information may consist of, but is not limited to, your name, current job title, mailing address, email address and telephone/fax numbers. To become a Boulder Focus Center consumer panelist, you will be asked to voluntarily provide information about yourself. We will, where necessary, obtain your explicit consent to collect and use such information.

If your business or you as an individual consumer voluntarily participate in one of our surveys, focus groups, or other research projects, you might be asked to provide demographic information such as age, household income, ZIP or Postal code, occupation, education level, or gender. We keep this information secure and use it to enable our clients to understand who is visiting their attraction/destination/resort and why, and what they can do to improve their offerings. We typically do not link that information to other personally identifiable information, such as your email address or phone number. Personally identifiable information is normally asked only for the purpose of entering a sweepstakes and is only used to contact the winners of that sweepstakes.

Cookies and Web Beacons
To ensure that our Web site is well managed and to facilitate improved navigation within the site, we or our service provider(s) may use cookies (small text files stored in a user’s browser), web beacons (electronic images that allow the website to count visitors who have accessed a particular page and to access certain cookies) or similar tracking technologies (collectively, “Tracking Technologies”) to collect aggregate data. Specifically, we use such Tracking Technologies to track information on our systems and identify categories of visitors by items such as IP address, domain, browser type and pages visited. These Tracking Technologies do not collect any additional personal information about you. We do not link the information collected by these Tracking Technologies to your IP address or anything that could be considered personally identifiable information.

Why Do We Need the Information that We Collect from You?
Your personal information is used by RRC for various legitimate business purposes. For example, when you register with the website to gain access to premium content or request future communications about RRC Associates areas of interest, such as specific RRC publications or marketing campaigns, we may use the information you submit to create a personal profile to customize our response to further requests or inquiries. We may also use the information to personalize your website experience. And, when you choose to purchase RRC products and/or subscriptions or to register online for an RRC-hosted event, we will use the personally identifiable information you may submit to process your order or request, and to respond to you. We may also contact you to inquire whether you wish to participate in a survey or other research method on behalf of third party companies or on our own behalf. We will ensure that our marketing activities comply with applicable law and implement procedures to obtain necessary consents before sending you emails containing information about RRC service offerings. You may at any time request that we discontinue sending you such materials.

We sometimes contract with third party email providers like SendGrid and MyEmma to deliver email messages to you. We require all third-party data processors to keep confidential all information that we disclose to them, including person information, and to only use such information for the purpose for which it was disclosed.

RRC may sell, transfer, or otherwise share some or all of its assets in connection with a merger, reorganization, or sale of assets, or in the event of bankruptcy, without your permission. In such an event, personal information may be one of the assets transferred.

We will not share your information with any other party, for any reason, unless otherwise disclosed at the point of collection. If that occurs, you will have the opportunity to refuse to give us consent or to withdraw your consent if previously given.

We may provide personal information to regulatory authorities and law enforcement officials in accordance with applicable law or when we otherwise believe in good faith that the law requires it. There may be instances when we may access or disclose your information to protect or defend the legal rights or property of RRC or their employees and agents, to protect the safety and security of users, and to protect against fraud.

You May Access Your Information, Correct It, and Delete It
We are dedicated to providing reasonable access to individuals and companies who wish to review the personal information we have retained so that they may correct any inaccuracies it may contain or opt to delete the information.

If you wish to see the information about you that we have in our possession, if you wish to correct this information, or if you wish to have it deleted in its entirety from our systems, please email us at or write to us at RRC Associates, 4770 Baseline Road, Suite 360, Boulder, CO 80303. While we will respond to your request as quickly as possible, please allow us no more than 30 days for any person information about you or your company to be accessed, extracted, modified, or deleted from our servers, and those of our third-party vendors.

Also, please bear in mind that, even if we delete your information, it may still persist on back up tapes, and archival documents or electronic media on which other business critical information is stored and which RRC must retain for legal, tax, or regulatory reasons, or for legitimate and lawful business purposes. Access to such archival information is limited only to authorized personnel who are under an obligation to maintain its confidentiality.

How Do We Protect Your Information?
RRC takes appropriate administrative, physical, and technical measures (collectively, “Security Measures”) to protect your person information from loss, misuse, unauthorized access or disclosure, alteration, and destruction. We follow generally accepted standards when implementing and maintaining such Security Measures, including but not limited to TLS/SSL for data in transit, limiting unnecessary access, using encryption, anti-virus, anti-malware, and firewalls, and other security measures These Security Measures are periodically reviewed and, if necessary, updated to ensure they meet current generally accepted standards. Furthermore, only authorized personnel have access to personally identifiable information. Such employees are required to maintain the confidentiality of this sensitive data. This policy also applies to any and all agents and third-party data processors that may receive such information from us. Website visitors who provide personal information to us through our website should be aware, however, that our websites may contain links to third party sites that are not governed by this Privacy Policy or any other privacy statement.

No method of transmission over the internet, or method of electronic storage, is 100% secure. Therefore, we cannot guarantee the absolute security of information that is transferred to us electronically. Any transmission of personal or company information is at your own risk. We are not responsible for circumvention of any privacy setting or security measures we provide. If you have questions about the security of your personal or company information, our websites, or other systems on which your person or company information may be transmitted, please contact us at or write us at RRC Associates, 4770 Baseline Road, Suite 360, Boulder, CO 80303.

We retain your personal information for as long as needed to provide you or your company with our services. We also retain and use this information as necessary to comply with legal obligations, resolve disputes, and enforce agreements. If you are a participant in a survey or other research method, we retain your personal information for a reasonable time after the project is completed so that, if needed, we can verify the basis of the survey results. We destroy a customer’s personal information, either on paper or electronically, when it is no longer needed.

Third Party Websites
This Privacy Policy does not apply to any third-party websites or to other companies or persons that may access our websites, with or without our permission. Our websites may contain links to, and media and other content from, other sites. In addition, such third-party media content may also contain external links. Because of the dynamic media capabilities of our websites, it may not be clear to you which links are embedded in our websites and which are embedded in third party media and/or content.

The use of any personal information by you to, or automatically collected from, a third party will be governed by that party’s privacy policy. If you are unsure whether a website is controlled, affiliated, or managed by RRC, you should review that privacy policy at each linked website to determine how that website treats your personal information.

Protecting Children
Our websites are not intended for children under 13 years of age. RRC does not knowingly collect personal information from children under 13. If you are under 13, do not use our websites or provide any information about yourself to us, including your name, postal address, telephone number, email address, or any screen name ore user name you may use. If we learn we have collected or received personal information from a child under 13 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 13, please contact us at or write us at RRC Associates, 4770 Baseline Road, Suite 360, Boulder, CO 80303.

Your California Privacy Rights
If you are a California resident, you may request certain information regarding our disclosure of personal information to third parties for direct marketing purposes. To make such a request, please email Please note, however, that RRC does not disclose personal information to third parties for their direct marketing purposes unless we have previously obtained your consent.

Future Changes to Our Privacy Policy
This Privacy Policy was last revised in September 2018. The law and technology are always changing, as is how we interact with you. Therefore, the RRC may need to modify or amend this privacy statement at any time. If so, we will notify you. Any changes to this Privacy Policy will be in effect as of the “Last Updated” date referenced in this Privacy Policy.

For Complaints or Further Inquiries
If you have any questions about our privacy policy and practices or if you have a complaint about how your data has been handled by the RRC, please contact us at:

By email:

By Mail:
RRC Associates
4770 Baseline Road, Suite 360
Boulder, CO 80303