RRC Associates Founder and Managing Director Chris Cares reviewed the Vail winter survey results with the Vail Town Council at their July 19th meeting. RRC Associates conducted post-visit surveys with about 1,150 guests during the…
Tag: winter
Air service helps drive the economy in Eagle County
The EGE Air Alliance and Eagle County Regional Airport have recently announced an increase in air seat capacity for the 2017-18 winter season. Additional seats have been added to flights from Chicago and Phoenix. New…
In Climbing Mode
A study of how to position Aspen as the epicenter of uphill fitness in North America found that brand-building, plus more events and infrastructure related to earning your turns, could put the valley and region…
Ski Industry Targeting Millennials
Millennials represent the largest group of snowboarders and skiers, but they also participate the fewest number of days per season. The figures show that the industry will need to increase the frequency of the millennial participant…
Winter spending piles up despite paltry snow at SW Colorado ski areas
Southwest Colorado resorts did not have a good snow year. But despite the lowest snowpack of any region in the state, skier visits were up in Telluride and Crested Butte and down only slightly at Purgatory…
Ski areas across region see boost from recent snowstorm
It feels like the snow season has finally arrived in Vermont and New Hampshire, where ski areas and resorts are looking forward to a boost in customers following a frustratingly warm December when temperatures hovered…
In Denver, ski industry experts ponder business uncertainties
Industry leaders gathered at the Colorado Convention Center Wednesday for The Assembly, an unofficial kick-off to the annual Snowsports Industries America Snow Show that features panel discussions and interactive sessions about the ski industry’s place…
RRC Associates December 2014 Newsletter
The RRC Associates December 2014 Newsletter is out. Read about the social media research pitfalls, a holiday greeting from RRC, NSAA Economic Analysis report findings, the 2014/15 snowsports winter season so far, and other trending…
Profile of Vail Resorts CEO
With ski season well under way in the Western U.S., the forecast for Vail Resorts is sunny and balmy. The nation’s largest owner and operator of ski resorts recently scored a big win by acquiring…
Decline in air service at Reno contributes to drop in visits
Domestic travel to Lake Tahoe’s ski resorts has fallen by 40 percent since 2005 — and the problem isn’t the snow drought. A key component in the strategy to gain that market share back will be…