Breckenridge, Colorado

Boating’s uber-influencers

RRC’s Nate Fristoe recently presented findings from a study about the boating industry. One of the key observations was the importance of passionate boaters who introduce others to boating.  “Leveraging their influence has great potential…

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The New RRC Associates

Boulder Firm To Spin-Off From Parent November 1, 2013: The senior leadership team of RRC Associates LLC, a Boulder-based consumer intelligence and marketing consulting firm, is buying the company back from STR, its corporate parent….

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2012/13 Ski Season Wrap-Up

This is the time of year when ski areas are busy crunching their final numbers and measuring how the ski season went. Nationally and regionally, the 2012-13 winter was a big improvement from the season…

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Snowboarding’s Stall

Snowboarding has always been a bit of a rebellious pursuit – “not your father’s sport” as they say.  Using an alternative way to slide down the hill, most snowboarders also dressed differently and relished their…

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