Boating’s uber-influencers

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RRC’s Nate Fristoe recently presented findings from a study about the boating industry. One of the key observations was the importance of passionate boaters who introduce others to boating.  “Leveraging their influence has great potential for growing boating participation among adult participants,” according to the study done by RRC Associates, of Boulder, Colo., which has done similar work for other industries, including skiing, golf, tennis and baseball.

Read the full article here.