Watering the Seeds of Boating Growth

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Nate Fristoe was featured in an article regarding a study for the Marine Industries Association about how to foster greater participation and ownership in the sport of boating. The first-phase findings of the study identified “key levers” for translating participation in boating into passionate engagement with the sport and eventually boat ownership. The results of the study are intended to sharpen the focus of efforts to reverse a decline in boat ownership.

Read the full article here.