Armelle Solehac has published a new book, “Mountain Resort Marketing and Management”, with contributions from RRC’s Director of Consulting, Dave Belin, among others. The book focuses on the keys to better understanding the functioning and current business models of mountain resorts around the world. The contribution of RRC’s years of expertise in ski resort research, the book covers branding, management and revenue optimization. The ski industry is facing new issues also addressed in the book such as climate change, sustainability, COVID-19, the experience economy, yield management and dynamic pricing policies, and investment management.
You can learn more and order the book from Routeledge Publishing.
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