With all of us looking for things to do outside this winter, could the pandemic actually be the best thing to happen to local mountains since snowmaking in April—or are New England’s already-fragile ski resorts…
Category: Articles

What to expect from this winter’s ski season
We in the industry have been talking about this issue all summer, but the mainstream press is starting to pick up the story about how ski resorts are preparing for the winter season. Here’s an…

How People are Feeling during Coronavirus Pandemic
When COVID-19 turned the world upside-down last spring, my company, RRC Associates, shifted much of our focus to helping clients understand how the pandemic is affecting people’s thinking and behavior. How safe do they feel…

How are Mountain Travelers Feeling About Visiting Your Destination?
RRC Associates recently completed a national survey of over 35,000 active mountain travelers — summer visitors, second homeowners, skiers, and snowboarders — asking about travel intentions and concerns for this summer and the coming winter….

Looks Can Be Deceiving
Like many of you, I have enjoyed the expanded outdoor dining areas downtown and all over Boulder this summer. Since it rarely rains here anymore, it is a pretty good bet that the warm evenings…

RRC Associates Lands National Park Service Contract
As part of a national team, RRC Associates from Boulder was recently awarded a 5-year, up to $40 million contract with the National Park Service (NPS). The research contract will include multiple projects annually and…

Retail and restaurants after COVID-19
The tulips on the Pearl Street Mall have been spectacular this spring. Of course, those bulbs were planted last fall before anyone had ever heard of COVID-19 and Corona was still just a beer that…

Mountain Travel Symposium Webinar, “Mountain Tourism in the Age of COVID-19”
RRC’s own Dave Belin spoke recently for a webinar for Mountain Travel Symposium highlighting some of the effects of tourism during the pandemic. Belin joins Pete Comeau, Managing Director of Phocuswright, Tom foley, SVP Business…

Local Economic Impacts will be Tough
Last week we started to see hopeful signs on the COVID pandemic. China is starting to return to normal. Up to 20 potential treatments and vaccines are in trials around the world. Dr. Fauci told…

This Too Shall Pass
Last week, I attended the Boulder Chamber’s Celebration of Leadership event. As always, it was a great evening, but there was definitely a cloud of anxiety hanging over the room. It was also likely the…