BOULDER – RRC Associates LLC announced Friday that it is spinning off from Tennessee-based corporate parent Smith Travel Research Inc., five years after the Boulder firm was acquired. Full article…
Category: News
The New RRC Associates
Boulder Firm To Spin-Off From Parent November 1, 2013: The senior leadership team of RRC Associates LLC, a Boulder-based consumer intelligence and marketing consulting firm, is buying the company back from STR, its corporate parent….
RRC Associates October 2013 Newsletter
In our October 2013 newsletter, read about visitor research techniques, tourism and recreational marijuana, and the NSAA National Demographic study….
RRC Associates September 2013 newsletter
In the September 2013 newsletter, read about some summer special events research, Snowsports Market Profiles, the Maryland Land Preservation and Recreation Plan, and other current topics of interest….
2012/13 Ski Season Wrap-Up
This is the time of year when ski areas are busy crunching their final numbers and measuring how the ski season went. Nationally and regionally, the 2012-13 winter was a big improvement from the season…
Snowboarding’s Stall
Snowboarding has always been a bit of a rebellious pursuit – “not your father’s sport” as they say. Using an alternative way to slide down the hill, most snowboarders also dressed differently and relished their…
Biggest Ski State
From the Liftopia Blog, Dave Belin takes a look at where skiers and snowboarders in the US live. Part 1 shows which state has the most residents who ski and ride. Part 2 takes a deeper dive into…
Has Snowboarding Lost Its Edge?
The New York Times travel section profiled the stall of snowboarding, with numerous quotes from RRC’s Nate Fristoe. “After exploding onto the scene about two decades ago, snowboarding is now sputtering in the United States,…
Using Research to Make Smart Decisions
SANY/PSAA Fall Expo. Greek Peak Resort, NY. Sept. 19, 2012. Download here…
How to Use Market Research
Market research is a powerful tool for any business to better understand their customer base and to make important strategic decisions. For many ski areas, collecting information about your visitors is a critical function, but…