RRC Associates has been working with the Breckenridge Tourism Office (BTO) continuously since 2002 utilizing intercept and post-visit email surveys to track visitor profiles, behavior, satisfaction and economic impacts. This allows the BTO to make data-driven decisions that maximize their investment in marketing and managing tourism in both the winter and summer seasons.
RRC and the BTO use variety of research tools to continually understand visitor motivations and experience, including videos of “prototypical” visitors which connected statistical quantitative data to actual visitor experiences in the summer of 2014. Since 2017, we’ve also conducted a biannual resident sentiment survey to gauge how residents, second homeowners, and businesses perceive the benefits and impacts of tourism on the local economy. These insights help shape responsive programs that meet both visitor expectations and community needs.
More recently, we’ve introduced custom research dashboards, giving BTO staff the tools to visualize key trends and explore how different visitor segments experience Breckenridge. These interactive dashboards support smarter, more targeted decision-making.
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