Aspen, Colorado
RRC executives buy back consulting firm

The New RRC Associates

Boulder Firm To Spin-Off From Parent November 1, 2013: The senior leadership team of RRC Associates LLC, a Boulder-based consumer intelligence and marketing consulting firm, is buying the company back from STR, its corporate parent….

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2012/13 Ski Season Wrap-Up

This is the time of year when ski areas are busy crunching their final numbers and measuring how the ski season went. Nationally and regionally, the 2012-13 winter was a big improvement from the season…

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Snowboarding’s Stall

Snowboarding has always been a bit of a rebellious pursuit – “not your father’s sport” as they say.  Using an alternative way to slide down the hill, most snowboarders also dressed differently and relished their…

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Biggest Ski State

From the Liftopia Blog, Dave Belin takes a look at where skiers and snowboarders in the US live. Part 1 shows which state has the most residents who ski and ride. Part 2 takes a deeper dive into…

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Has Snowboarding Lost Its Edge?

The New York Times travel section profiled the stall of snowboarding, with numerous quotes from RRC’s Nate Fristoe. “After exploding onto the scene about two decades ago, snowboarding is now sputtering in the United States,…

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