A recent outdoor recreation survey conducted by RRC Associates is helping shape conversations around winter access to Yellowstone National Park’s Northeast Entrance. At the center of the discussion is a stretch of U.S. Highway 212…
Tag: winter
Vail Winter Guest Survey Results Presented at Recent Vail Town Council Meeting
RRC Associates Founder and Managing Director Chris Cares reviewed the Vail winter survey results with the Vail Town Council at their July 19th meeting. RRC Associates conducted post-visit surveys with about 1,150 guests during the…
Air service helps drive the economy in Eagle County
The EGE Air Alliance and Eagle County Regional Airport have recently announced an increase in air seat capacity for the 2017-18 winter season. Additional seats have been added to flights from Chicago and Phoenix. New…
In Climbing Mode
A study of how to position Aspen as the epicenter of uphill fitness in North America found that brand-building, plus more events and infrastructure related to earning your turns, could put the valley and region…
Ski Industry Targeting Millennials
Millennials represent the largest group of snowboarders and skiers, but they also participate the fewest number of days per season. The figures show that the industry will need to increase the frequency of the millennial participant…
Winter spending piles up despite paltry snow at SW Colorado ski areas
Southwest Colorado resorts did not have a good snow year. But despite the lowest snowpack of any region in the state, skier visits were up in Telluride and Crested Butte and down only slightly at Purgatory…
Ski areas across region see boost from recent snowstorm
It feels like the snow season has finally arrived in Vermont and New Hampshire, where ski areas and resorts are looking forward to a boost in customers following a frustratingly warm December when temperatures hovered…
In Denver, ski industry experts ponder business uncertainties
Industry leaders gathered at the Colorado Convention Center Wednesday for The Assembly, an unofficial kick-off to the annual Snowsports Industries America Snow Show that features panel discussions and interactive sessions about the ski industry’s place…
RRC Associates December 2014 Newsletter
The RRC Associates December 2014 Newsletter is out. Read about the social media research pitfalls, a holiday greeting from RRC, NSAA Economic Analysis report findings, the 2014/15 snowsports winter season so far, and other trending…
Profile of Vail Resorts CEO
With ski season well under way in the Western U.S., the forecast for Vail Resorts is sunny and balmy. The nation’s largest owner and operator of ski resorts recently scored a big win by acquiring…
Decline in air service at Reno contributes to drop in visits
Domestic travel to Lake Tahoe’s ski resorts has fallen by 40 percent since 2005 — and the problem isn’t the snow drought. A key component in the strategy to gain that market share back will be…
RRC Associates July 2014 Newsletter
RRC Associates Newsletter July 2014 Our monthly roundup of research insights for the recreation and tourism industries RRC Welcomes Two New Employees Lot Geels Lot is originally from the Netherlands and moved to Boulder,…
Ski area Word Cloud
We sometime’s use Word Clouds to display open ended comments from our research projects. Here is an example of the responses to a question about a ski area’s greatest strengths. This winter resort is obviously well-known…
Has Snowboarding Lost Its Edge?
The New York Times travel section profiled the stall of snowboarding, with numerous quotes from RRC’s Nate Fristoe. “After exploding onto the scene about two decades ago, snowboarding is now sputtering in the United States,…