Domestic travel to Lake Tahoe’s ski resorts has fallen by 40 percent since 2005 — and the problem isn’t the snow drought. A key component in the strategy to gain that market share back will be…
Tag: ski
RRC Associates November 2014 Newsletter
The RRC Associates November 2014 newsletter is out. Read about consumer confidence, visitor trends, the new National Beginner Panel, the NSAA National Demographic study, hip cities where Millennials are moving, and our new office!…
Ski area Word Cloud
We sometime’s use Word Clouds to display open ended comments from our research projects. Here is an example of the responses to a question about a ski area’s greatest strengths. This winter resort is obviously well-known…
Snowsports Season Preliminary Numbers
Deep snowpack and ongoing storms mean the season still isn’t over in many parts of the country. But preliminary numbers from the latest Kottke End of Season Report show that ski and snowboard visits fell…
RRC Associates on CCTV
Watch Nate Fristoe from RRC Associates on CCTV America discussing snowboarding and the challenges of continuing to be relevant to the current generation of riders….
The Future of Skiing in British Columbia
A recent article in the Vancouver Province looks at the challenges and opportunities for ski areas in British Columbia, including global climate change, ageing customers, summer activities, and others. RRC’s Nate Fristoe and his research…
A Ski Resort Embraces a New E-Commerce Platform
RRC’s Dave Belin was recently quoted in an article in Entrepreneur Magazine about online lift ticket sales, Ragged Mountain, and Liftopia. …
2012/13 Ski Season Wrap-Up
This is the time of year when ski areas are busy crunching their final numbers and measuring how the ski season went. Nationally and regionally, the 2012-13 winter was a big improvement from the season…
Biggest Ski State
From the Liftopia Blog, Dave Belin takes a look at where skiers and snowboarders in the US live. Part 1 shows which state has the most residents who ski and ride. Part 2 takes a deeper dive into…
Has Snowboarding Lost Its Edge?
The New York Times travel section profiled the stall of snowboarding, with numerous quotes from RRC’s Nate Fristoe. “After exploding onto the scene about two decades ago, snowboarding is now sputtering in the United States,…
How to Use Market Research
Market research is a powerful tool for any business to better understand their customer base and to make important strategic decisions. For many ski areas, collecting information about your visitors is a critical function, but…