Work from RRC Associates results show the 2020-21 winter ski season was the 5th busiest on record nationally and amassed 59 million total skiers and snowboarders. Interest in skiing and snowboarding was also evident in…
Tag: ski
RRC’s Director of Consulting, Dave Belin, contributes to new book “Mountain Resort Marketing and Management”
Armelle Solehac has published a new book, “Mountain Resort Marketing and Management”, with contributions from RRC’s Director of Consulting, Dave Belin, among others. The book focuses on the keys to better understanding the functioning and…
U.S ski areas enjoy one of the busiest seasons ever
RRC’s research into the ski industry during the 2020-2021 season showed impressive results. This season was one of the busiest seasons ever with people feeling a need to get outdoors during the pandemic. Overall NSAA…
Vail guest survey good news for last winter
Although the ski town of Vail, Colorado faced challenges this winter with snowfall and the pandemic, the average Net Promoter Score was 74%. RRC’s founding partner, Chris Cares, recently presented the final survey results at…
Remaining independent during the rise of corporatization of mountain resorts
With the trend of of mega-resorts on the rise, resorts like Jackson Hole Mountain Resort (JHMR) and Grand Targhee remain independent. In 2019, Vail Resorts took control of 17 ski areas, with a total of…
Ending same-day sale of weekend lift tickets to combat crowded resorts
With increase in skier numbers across the resort, Crystal Mountain Resort in Washington recently made the decision to end all walk-up sales on the mountain on all weekends and holidays. With full parking lots, long…
Uphill skiing the local pride of Aspen
Casual skiers visiting Aspen, Colo., are spotting something unusual on the slopes. The locals are going the wrong way – or so the newcomers think. Resort and town leaders share a common goal: to make…
Survey says: Ski industry has reason for optimism
The final analysis of the 2017-18 ski and snowboard season is in, and while snowsport visits – the measure of lift tickets sold – in the U.S. were down over the previous year, the industry…
Ski buffs gear up for early season in region
Sunday was an “early Christmas present” for Caroline Corvino of Campbell Hall. She’s been snowboarding for about 20 years, but being on the slopes at Mount Peter Ski Area on Sunday was a special treat,…
Air service helps drive the economy in Eagle County
The EGE Air Alliance and Eagle County Regional Airport have recently announced an increase in air seat capacity for the 2017-18 winter season. Additional seats have been added to flights from Chicago and Phoenix. New…
As baby boomers leave ski slopes, millennials are failing to fill in the gaps
Ski resorts expect older, wealthier individuals who have the time and money to ski more. What is not expected is as that generation retires from skiing, fewer youth replace their spots on the chair lifts….
Ski Industry Targeting Millennials
Millennials represent the largest group of snowboarders and skiers, but they also participate the fewest number of days per season. The figures show that the industry will need to increase the frequency of the millennial participant…
Mt. Bachelor a Peak Northwest Experience
For decades, Mount Bachelor has lured skiers to Central Oregon with the promise of consistent, fresh powder and some of the finest downhill skiing in the Pacific Northwest. Its lack of surrounding development or overnight…
RRC Associates December 2015 Newsletter
Research Insights for the Recreation & Tourism Industries This month’s newsletter presents some opportunities to be involved in new research, local happenings, event updates, and more. We welcome your input and feedback at info@rrcassociates.com. Understanding…
Detail on Strategy for Redevelopment of The Balsams
The Balsams, a historic New Hampshire resort, is proposed for redevelopment into one of the largest ski areas in New England. Headed by Les Otten, the development team has big plans for the remote mountain…
Winter spending piles up despite paltry snow at SW Colorado ski areas
Southwest Colorado resorts did not have a good snow year. But despite the lowest snowpack of any region in the state, skier visits were up in Telluride and Crested Butte and down only slightly at Purgatory…
RRC Associates March 2015 Newsletter
Our monthly roundup of research insights for the recreation and tourism industries Ski Area Business News Several articles have crossed our desks recently regarding the business of ski areas in the US. The Denver Post…
Unreliable Snowfall Boosts Ski Resort Interest In Snowmaking
The Pacific Northwest has had several recent ski seasons with variable weather and snow conditions. Northwest Public Radio did a recent story on the subject, including an interview with RRC’s Dave Belin. …
In Denver, ski industry experts ponder business uncertainties
Industry leaders gathered at the Colorado Convention Center Wednesday for The Assembly, an unofficial kick-off to the annual Snowsports Industries America Snow Show that features panel discussions and interactive sessions about the ski industry’s place…
RRC Associates December 2014 Newsletter
The RRC Associates December 2014 Newsletter is out. Read about the social media research pitfalls, a holiday greeting from RRC, NSAA Economic Analysis report findings, the 2014/15 snowsports winter season so far, and other trending…