Yellowstone National Park could face drastic effects due to loss of tourism this summer. With the spread of coronavirus in China, Chinese citizens, who make up a large portion of tourism to the park, are…
Category: Other Market Research
Report on Mountain Recreation in Valdez Published
A long anticipated report that compares the merits and drawbacks to three competing projects to develop mountain recreation in Valdez has been published. The report, commissioned by the council in 2015, is a voluminous compilations that…
Detail on Strategy for Redevelopment of The Balsams
The Balsams, a historic New Hampshire resort, is proposed for redevelopment into one of the largest ski areas in New England. Headed by Les Otten, the development team has big plans for the remote mountain…
Ski areas across region see boost from recent snowstorm
It feels like the snow season has finally arrived in Vermont and New Hampshire, where ski areas and resorts are looking forward to a boost in customers following a frustratingly warm December when temperatures hovered…
Unreliable Snowfall Boosts Ski Resort Interest In Snowmaking
The Pacific Northwest has had several recent ski seasons with variable weather and snow conditions. Northwest Public Radio did a recent story on the subject, including an interview with RRC’s Dave Belin. …
City weighs primary versus second homeowners on fees
When the city of Aspen studies mitigation fees for residential projects, a key detail will be how primary households are viewed versus second homes. As Mayor Steve Skadron said during Monday’s regular meeting, all…
The Future of Skiing in British Columbia
A recent article in the Vancouver Province looks at the challenges and opportunities for ski areas in British Columbia, including global climate change, ageing customers, summer activities, and others. RRC’s Nate Fristoe and his research…
A Ski Resort Embraces a New E-Commerce Platform
RRC’s Dave Belin was recently quoted in an article in Entrepreneur Magazine about online lift ticket sales, Ragged Mountain, and Liftopia. …
Watering the Seeds of Boating Growth
Nate Fristoe was featured in an article regarding a study for the Marine Industries Association about how to foster greater participation and ownership in the sport of boating. The first-phase findings of the study identified…
Boating’s uber-influencers
RRC’s Nate Fristoe recently presented findings from a study about the boating industry. One of the key observations was the importance of passionate boaters who introduce others to boating. “Leveraging their influence has great potential…
2012/13 Ski Season Wrap-Up
This is the time of year when ski areas are busy crunching their final numbers and measuring how the ski season went. Nationally and regionally, the 2012-13 winter was a big improvement from the season…
Snowboarding’s Stall
Snowboarding has always been a bit of a rebellious pursuit – “not your father’s sport” as they say. Using an alternative way to slide down the hill, most snowboarders also dressed differently and relished their…
Using Research to Make Smart Decisions
SANY/PSAA Fall Expo. Greek Peak Resort, NY. Sept. 19, 2012. Download no longer available…
How to Use Market Research
Market research is a powerful tool for any business to better understand their customer base and to make important strategic decisions. For many ski areas, collecting information about your visitors is a critical function, but…