Breckenridge, Colorado

Snowboarding’s Stall

Snowboarding has always been a bit of a rebellious pursuit – “not your father’s sport” as they say.  Using an alternative way to slide down the hill, most snowboarders also dressed differently and relished their…

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Biggest Ski State

From the Liftopia Blog, Dave Belin takes a look at where skiers and snowboarders in the US live. Part 1 shows which state has the most residents who ski and ride. Part 2 takes a deeper dive into…

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Has Snowboarding Lost Its Edge?

The New York Times travel section profiled the stall of snowboarding, with numerous quotes from RRC’s Nate Fristoe. “After exploding onto the scene about two decades ago, snowboarding is now sputtering in the United States,…

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How to Use Market Research

Market research is a powerful tool for any business to better understand their customer base and to make important strategic decisions. For many ski areas, collecting information about your visitors is a critical function, but…

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