Boulder hosted its first full IRONMAN race on August 3, 2014. The race began at the Boulder Reservoir and finished in Downtown Boulder, with the bike-run transition at the Boulder High School. Numerous parties were involved in the planning for the event, including the City of Boulder and the Boulder Convention and Visitors Bureau. These organizations wanted to understand and document some of the impact on the City prior to and during the event, so they hired RRC Associates to conduct a survey of the participating athletes.
Key information gathered include the geographic origin of racers (some were Boulder residents, though many were from outside Colorado), the number of people traveling in the group, the number of nights in the area for the race, the type of lodging used, the amount of money spent, visits to Boulder prior to the race for training, and other important topics. This information will be used to document the positive impact of the event on Boulder businesses, hotels, restaurants, and merchants.
Feedback from the athletes was extremely positive. Many praised Boulder as a great location for an IRONMAN race and the course layout overall. The running leg was popular because it made several loops on the Boulder Creek Path, which was packed with spectators supporting and cheering the racers. Results showed a highly satisfied group of competitors, many of whom are already planning to return to Boulder for the 2015 event.