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RRC Associates September 2013 newsletter

In the September 2013 newsletter, read about some summer special events research, Snowsports Market Profiles, the Maryland Land Preservation and Recreation Plan, and other current topics of interest.

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2012/13 Ski Season Wrap-Up

This is the time of year when ski areas are busy crunching their final numbers and measuring how the ski season went. Nationally and regionally, the 2012-13 winter was a big improvement from the season prior, but the numbers varied across different parts of the country. What are some of the most important figures that […]

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Snowboarding’s Stall

Snowboarding has always been a bit of a rebellious pursuit – “not your father’s sport” as they say.  Using an alternative way to slide down the hill, most snowboarders also dressed differently and relished their defiant attitude. But over the past several years, the popularity of snowboarding has hit a plateau. Read more about some […]

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Biggest Ski State

From the Liftopia Blog, Dave Belin takes a look at where skiers and snowboarders in the US live. Part 1 shows which state has the most residents who ski and ride. Part 2 takes a deeper dive into frequency of participation and total visits relative to total population. Which state can claim the crown of the Biggest Ski […]

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Has Snowboarding Lost Its Edge?

The New York Times travel section profiled the stall of snowboarding, with numerous quotes from RRC’s Nate Fristoe. “After exploding onto the scene about two decades ago, snowboarding is now sputtering in the United States, according to a recent study by RRC Associates, which tracks trends that affect the winter-resort industry.” Click here to read the […]

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How to Use Market Research

Market research is a powerful tool for any business to better understand their customer base and to make important strategic decisions. For many ski areas, collecting information about your visitors is a critical function, but sometimes lacking in rigor. The considerations when embarking on a market research project are numerous, but none more important than […]

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