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Has Snowboarding Lost Its Edge?

The New York Times travel section profiled the stall of snowboarding, with numerous quotes from RRC’s Nate Fristoe. “After exploding onto the scene about two decades ago, snowboarding is now sputtering in the United States, according to a recent study by RRC Associates, which tracks trends that affect the winter-resort industry.” Click here to read the […]

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How to Use Market Research

Market research is a powerful tool for any business to better understand their customer base and to make important strategic decisions. For many ski areas, collecting information about your visitors is a critical function, but sometimes lacking in rigor. The considerations when embarking on a market research project are numerous, but none more important than […]

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