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Visitor Profile of Sun Valley Visitors

A recent survey of Sun Valley airport users shows key demographics and satisfaction with their visit to the area. The results showed a high income group of airport users who contribute significantly to the local economy. Satisfaction with the airport and the visit to Sun Valley was high, with overall experience, recreation, scenery, and atmosphere […]

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Watering the Seeds of Boating Growth

Nate Fristoe was featured in an article regarding a study for the Marine Industries Association about how to foster greater participation and ownership in the sport of boating. The first-phase findings of the study identified “key levers” for translating participation in boating into passionate engagement with the sport and eventually boat ownership. The results of […]

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RRC Associates November 2013 Newsletter

In our November 2013 newsletter, read about the spinoff of RRC Associates from parent company STR, visitor research techniques, the marine boating industry Model for Growth, insight into multi-resort pass products, and information about The ASSEMBLY.

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Boating’s uber-influencers

RRC’s Nate Fristoe recently presented findings from a study about the boating industry. One of the key observations was the importance of passionate boaters who introduce others to boating.  “Leveraging their influence has great potential for growing boating participation among adult participants,” according to the study done by RRC Associates, of Boulder, Colo., which has […]

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Fort Lauderdale International Boat Show opens today

“This is the biggest Fort Lauderdale International Boat Show in the event’s 54-year history,” Efrem “Skip” Zimbalist III, chairman and CEO of Show Management, said Thursday morning at the opening media breakfast.   At 3 million square feet, “this is by far the biggest footprint in the history of the show,” Zimbalist said. Show revenue […]

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RRC executives buy back consulting firm

BOULDER – RRC Associates LLC announced Friday that it is spinning off from Tennessee-based corporate parent Smith Travel Research Inc., five years after the Boulder firm was acquired. Full article

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The New RRC Associates

Boulder Firm To Spin-Off From Parent November 1, 2013: The senior leadership team of RRC Associates LLC, a Boulder-based consumer intelligence and marketing consulting firm, is buying the company back from STR, its corporate parent. STR is the global leader in hospitality benchmarking and had purchased RRC Associates, Inc. in January 2008. The move to […]

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