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RRC Associates November 2013 Newsletter

In our November 2013 newsletter, read about the spinoff of RRC Associates from parent company STR, visitor research techniques, the marine boating industry Model for Growth, insight into multi-resort pass products, and information about The ASSEMBLY.

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Boating’s uber-influencers

RRC’s Nate Fristoe recently presented findings from a study about the boating industry. One of the key observations was the importance of passionate boaters who introduce others to boating.  “Leveraging their influence has great potential for growing boating participation among adult participants,” according to the study done by RRC Associates, of Boulder, Colo., which has […]

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Fort Lauderdale International Boat Show opens today

“This is the biggest Fort Lauderdale International Boat Show in the event’s 54-year history,” Efrem “Skip” Zimbalist III, chairman and CEO of Show Management, said Thursday morning at the opening media breakfast.   At 3 million square feet, “this is by far the biggest footprint in the history of the show,” Zimbalist said. Show revenue […]

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RRC executives buy back consulting firm

BOULDER – RRC Associates LLC announced Friday that it is spinning off from Tennessee-based corporate parent Smith Travel Research Inc., five years after the Boulder firm was acquired. Full article

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The New RRC Associates

Boulder Firm To Spin-Off From Parent November 1, 2013: The senior leadership team of RRC Associates LLC, a Boulder-based consumer intelligence and marketing consulting firm, is buying the company back from STR, its corporate parent. STR is the global leader in hospitality benchmarking and had purchased RRC Associates, Inc. in January 2008. The move to […]

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RRC Associates September 2013 newsletter

In the September 2013 newsletter, read about some summer special events research, Snowsports Market Profiles, the Maryland Land Preservation and Recreation Plan, and other current topics of interest.

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2012/13 Ski Season Wrap-Up

This is the time of year when ski areas are busy crunching their final numbers and measuring how the ski season went. Nationally and regionally, the 2012-13 winter was a big improvement from the season prior, but the numbers varied across different parts of the country. What are some of the most important figures that […]

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Snowboarding’s Stall

Snowboarding has always been a bit of a rebellious pursuit – “not your father’s sport” as they say.  Using an alternative way to slide down the hill, most snowboarders also dressed differently and relished their defiant attitude. But over the past several years, the popularity of snowboarding has hit a plateau. Read more about some […]

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Biggest Ski State

From the Liftopia Blog, Dave Belin takes a look at where skiers and snowboarders in the US live. Part 1 shows which state has the most residents who ski and ride. Part 2 takes a deeper dive into frequency of participation and total visits relative to total population. Which state can claim the crown of the Biggest Ski […]

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