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In Climbing Mode

A study of how to position Aspen as the epicenter of uphill fitness in North America found that brand-building, plus more events and infrastructure related to earning your turns, could put the valley and region in position to take advantage of a growing sector of the snow sports industry. The city-commissioned “Uphill Economic Development Plan,” […]

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Ski Industry Targeting Millennials

Millennials represent the largest group of snowboarders and skiers, but they also participate the fewest number of days per season. The figures show that the industry will need to increase the frequency of the millennial participant to match that of the exiting baby boomer. “That’s a significant wakeup call for us,” said Nate Fristoe, director of […]

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